John Hoke sounds like he has a fun job! I'm sure it's stressful at times, though. But to be Nike's chief design officer must be pretty interesting. Towards the end of the article, Hoke mentioned shoes that feel like you're running on grass... I've actually seen that! I've seen flip flops that have artificial grass as the bed of the shoe. So you're literally walking/standing on grass at all times. I thought it was kind of weird, but to each his own.
This was my favorite quote from Hoke:
"The job of the designer tomorrow is to take that head-start, take that information and then imbue on top of that their intellect, their imagination, their heart and their hand."
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