Homework #7

I think it's a fine idea to tweak logos to save on ink!  It certainly would be less costly, and it would also be more eco-friendly, as the article says.  I don't think companies need to worry about the change in their 'brand voice' too much, especially if they do it right.  They would only be tweaking the design, not changing it entirely.  And besides, sometimes you need to mix things up and keep it fresh, too!

Homework #6

What an interesting story!  The fact that Neil Stansfield was about to get away with that for so long is crazy!  But like the article points out, it definitely says something about the importance of branding and the way it affects how we purchase.  "The perceived value of a product is what makes it sell."  The brand's identity may not be everything, but there is definitely truth to the saying, "Perception is reality."

Project #2 --- Movie Poster