Homework #7

I think it's a fine idea to tweak logos to save on ink!  It certainly would be less costly, and it would also be more eco-friendly, as the article says.  I don't think companies need to worry about the change in their 'brand voice' too much, especially if they do it right.  They would only be tweaking the design, not changing it entirely.  And besides, sometimes you need to mix things up and keep it fresh, too!